Find out exactly how manyconversations you need.
4 questions. See the number of qualified conversations you need every month to hit your revenue target — and how much your current gap is costing you.
The problem
Most B2B owners are working to a revenue target
they can't reverse-engineer.
The target is there. The activity is happening. But there's no clear link between the two — so you never know if you're on track until it's too late.
You don't know your number
How many qualified conversations do you actually need each month? Most owners are guessing.
Activity without direction
You're doing outreach, taking calls, following up — but with no baseline, it's impossible to know if it's enough.
Invisible revenue gap
Every month you fall short of your conversation target, there's a revenue cost. Most people only see it at year-end.
The real cost
The gap doesn't just sit there.
It compounds every month you ignore it.
Every month you have fewer qualified conversations than you need, you're losing potential revenue. It doesn't show up as a loss on a balance sheet — but it's just as real. And because most owners don't know their number, they don't realise how much is quietly leaving the business.
The calculator makes that number visible. Once you see it, you can't unsee it.
The solution
The Pipeline Gap Calculator gives you
your number in under 2 minutes.
Answer 4 questions about your revenue target, deal value, close rate and current conversations. We'll show you exactly how big the gap is — and what it's worth.
Conversations needed
per month
Your current gap
vs target
Revenue impact
per year
See what you get
Here's what your results look like
Your gap number. Your revenue impact. A what-if panel to model scenarios. And a clear next step.
Your pipeline gap
qualified conversations needed to hit £500k
Revenue left on the table
£120,000
Based on your close rate and deal value
This gap is costing you £120,000 a year.
A gap this size doesn't close on its own...
How it works
Four questions. Your number.
Revenue target
What do you want the business to generate this year?
Average deal value
What does a typical new client bring in annually?
Close rate
What % of qualified conversations do you convert?
Current conversations
How many qualified conversations are you having per month right now?
Built by
Gareth Wray
Founder, Pipeline Engine
I built this because every conversation I had with a B2B owner included some version of "I don't really know how many leads I need." They had a revenue target. They had activity. They had no way to connect the two.
This calculator does the maths in 2 minutes. It won't fix your pipeline — but it will tell you exactly how big the problem is. That's the first step.
10+
Years B2B sales
4
Inputs needed
3
Outputs calculated
2 min
To complete
FAQ
Common questions
Ready?
Find out what your pipeline gap
is actually costing you.
Free. 4 questions. Your gap number, your revenue impact, and a clear next step.
Or book a call directly with Gareth